Black Sheep




london / United Kingdom


university of the arts, london

Graduation year


Main Manufacturing Countries

YVAILO is a project based on the principle of HAPINNESS. A bold brand with vivid storylines and daring collections that surprise every season. We know what we do – not just clothes, but standout products with standout stories. Such that provoke women to dress up. Conscious designer clothing that is sleek and feminine, practical but daringly FUN.

So no-fur-no-leather? A #FEELINGHAPPY yes. “Fur” and "leather" are excluded from our style dictionary and animals are treated with respect. Fashion that is still amusing yet it helps preserve the environment with a donation from every purchase made. Clothes can bring more than just feel-good-on-the-skin emotions. They can give this same feeling to our wildlife.

At YVAILO we think globally, but we dress the individuals, those UNIQUE enough to stand out from the fashion masses. The ones who believe firmly in the new fashion as we do. Because luxury is the possibility to think brightly about the future without sacrificing the present.

Yvailo Serafimov
Creative Director