Yii

Yii, a designer based in Kuala Lumpur , Malaysia. At the age of 19 , he studied and worked as a hair stylist then spent his years in Shanghai , where he decided to become a fashion designer after a sudden gone of his father. Yii graduated from Raffles Design Institute in 2011.

'Despite my morbid personality, I always had a kid's heart , I just kept it somewhere in the drawer,' with a mischievous smile drawn on his face.The chaos between an adult and a child's mindset settled the centre of the design ethos,through resourcing in the novelty nature and the rebellious of the young ones , Yii believes in such contradiction ,that promising ideas can be generated through a kid's eye.

“I’ve always believed that every child is an artist, they tend to be more adventurous to everything around them. Sometimes I wonder if we should ever grow up, so things would still be as pretty and fun like how it used to be.The label examines the idea on how kids would be inspired by things around us instead of from an adult’s point of view. The phrase ‘we never grow’ has always been tagged along with the label since then.

Years of work in the hair industry influenced the labels ventures, ideas of innovation yet with uncompromising attention for traditional values. Creating serenity through clean lines and startling rebellious fantasies.Emphasizing on the idea of bringing a new dimension to the industry.