‘the verYoung’ is a fashion goods brand, rooted in experiences about fashion department in both home and foreign, directed by Se Young Eum who is a woman’s wear designer. In 2009, Se Young left her hometown to San Francisco in USA to study Fashion and Costume design that she has always been interested in and loved the most in her life. She attended Academy of Art University (AAU) and absorbed diversity from multi-cultural life styles and coexistence of classic and urbanism of the city. She then moved in Seoul after attending Samsung Art & Design Institute (SADI) to study in depth of the field. She has worked in Samsung C&T as a woman’s wear designer in her career before launching her own brand.
With its own symbol and identity of this brand, she has launched the first leather bag collection in 2017. ‘the verYoung’ is offering ready-made goods and a variety of visual contents to reinforce an approach to lifestyle and its unique concept; the beauty of corruption from an immature woman who is unstable, imperfect condition but always has a romantic fantasy like a little girl at the same time, which is a distinct muse and origin.
Manufacturing of all products is based in Seoul, South Korea with a core value of the brand to be made from the best available and particular opinion regarding materials, fit and the making process. The result is to be a young brand embracing the now in a sophisticated manner.