VEREL is not only a brand of clothing, VEREL from its beginnings is being formed to be a great house of fashion and design, that lasts in time like a timeless, current and dynamic signature. Her designs are basically based on a serene wisdom and classic seduction between women and fashion. Her designs have character and personality for a totally female client, independent and acting with total determination before the changes and advances of society and fashion. Thanks to her designs of great esthetics and clean and contemporary elegance, her designs are timeless, ideal for an independent and autonomous woman.
Elena Wetzel, founder and designer of the brand, was born in the city of Resistencia, Chaco. Architect by profession, she lived in Europe for several years working as an architect. After several years of training, he returned to Buenos Aires, founded the firm L'Etoffe, an exclusive space of decoration and imported genres. The genres opened the door to the world of fashion, where he was self-taught creating designs and exploring trends. After a test stage, created VEREL, with RTW designs, after a few years, incorporated the Couture line. Today it has incorporated the line "made to measure", where customers feel more represented in fashion.
In addition to these lines, he is venturing into the accessories, such as briefcases, footwear, fine bojoux. In this way, the owner and designer of the brand, continues to found the bases to consolidate its primary idea, to create an integral fashion house.