Production Location:Contact Designer
Collection – Animism
Choice, Animism, Medusa's Duality, Primitive Emotions, Ancient Rituals and Futurism.
Zeitgeist woman is a femme fatale, a modern medusa. Her carefully constructed social identity is a fusion of contrast; hard/soft, romantic/ fetishised, freedom/ restriction. It's a reflection of her personal values, view of the world, mood,feeling, internal conflict. Valeriyas aesthetic evolves around capturing these elements and reconstructing them though a language of texture, it's developed via continuous experimentation with materials and knit techniques. Her design process begins with mix media drawing & illustration. It embraces a fundamental inspiration, concept & mood, often a non tangible subject. Valeriyas last collection looked at an element of duality by using double layers in ' Skelton ' dresses, using hand cut and weaver in strands of leather. Through manipulation they mimicked and exaggerated feminine form and musle. The bottom layer in a lace like pattern, delicately targeted visual illusion, creating an element of deception.