Everything that one sees, whether
consciously or sub-consciously, is usually
perceived in accepted ways
and patterns, from form and shape,
to colours, and functionality.
Founded in 2014,
the fashion jewellery label
passionately believes that through breaking
up such clichés, any object can be
transformed into a precious ornament.
Even the brand's name is meant as a challenge;
Can the un_wearable become wearable?
Vienna-based jewellery designer
Güzin Deveci-Gröhs’s unique vision is
to realize people’s inherent desire:
that basic need to express their individuality
through un_obtrusive expressive jewellery.
Working with a vast array of ordinary and
combined with her boundless imagination,
she creates pieces that are not only stunning