Syd and Pia NYC was conceived due to the designer’s devotion to the accessories work, and the overwhelming request from family and friends for custom pieces. Simply put, her archival and recent custom made pieces have a natural raw metal aesthetic, with a timeless New York edge. The inspiration for her brand derives from her hometown, Brooklyn, NY and naturally, her two beautiful daughters, Sydney and Saffia – both names combined to create the company name. Their fresh young take on the world, are what makes the two girls, the designer’s very own “walking billboards.”
She advanced within the world of accessories, and has had the opportunity to work for several of the top design firms in New York. Naturally, her work history includes Liz Claiborne, Selena Collections, Haskell Jewels, Joan Rivers Worldwide, and Roman/Sunstone. Her freelance history includes, Donna Karan Home Furnishing, Dana Buchman, Tusk LTD, Kate Spade, and Noir Jewelry.
Syd and Pia NYC has been featured at Henri Bendel in New York, and Flock Gift, a specialty boutique in Austin, TX. The brand has had the pleasure of being featured in several publications, including Vogue IT, Elle Vietnam, In Style Magazine, Nylon, Billy Magazine, Raine Magazine, L'Officiel Russia, El Diario NY, WOR Radio 710 AM, Joan Hamburg’s Bridal Show, and the Dominican newspaper, El Caribe to name a few.