Rigu, an opinionated pret-a couture brand, is the brainchild of Riya Gupta. A fresh graduate from London College of Fashion, Rigu, founded in 2017, is her attempt to juxtapose her traditional heritage with her vagabond soul. The brand creates garments for a modern women who can enjoy couture as an everyday wardrobe essential, one that she has worked hard for. It aims to add fantasy, drama and poetry as updated staples in the customers wardrobe. We provide an eclectic assortment for that unabashed woman whose style knows no confines. The aesthetic: ' Empowered femininity', is a juxtaposition of architectural silhouettes with romantic and refined workmanship. With utmost emphasises on femininity and authenticity in a fresh, aspirational and curious manner, the brand wants to provide a transitional wardrobe, where refined experimentalism and couture come together unexpectedly. We wanted to create a brand that makes people fall in love with what they are wearing. Those kind of fabulous, quality pieces that our grandmothers had in their wardrobes.We design clothes for that working, globetrotting woman who can create a harmonious balance between work and fun.