Danijela has been working in the fashion industry for over 10 years. Having opportunities to work and create across all the fashion categories, allowed her to gain expertise throughout all the phases and working processes – from design and concept to (manual and industrial) production, but also promotion and product placement, fashion organisation and event and team management. She was the initiator and founder of a Fashion Week and a Fashion Association in her native country Macedonia, where she also took the presidency for a couple of years. She was also involved – as a partner, an initiator or a participant – with different fashion campaigns, projects and events and she has supported national and international missions and strategy programs for building up platforms for the development of the fashion industry in the Southeast Europe.
She specialized in sustainable fashion in Berlin and she gained a fashion design degree both in Skopje and in Zagreb. For her Master Studies, majoring in “Sustainability in Fashion”, at ESMOD Berlin she was awarded a scholarship by the German eco-fashion leader Hessnatur and a scholarship by the Ministry of Culture of the Republic of Macedonia; and for her sustainable concepts and collections she was awarded with Traumkartell Graduate Award, the Award for Sustainable Collection Development by ESMOD Berlin and Hessnatur Award for Serial Upcycling Collection and Innovative Collection Concept and Design.