Sopopular

berlin
City:
berlin
Country:
germany
University / School:
richmond university
Graduation Year:
2008
Production Location:
germany
Contact Designer

Collection – BLACK HOLE SUN SS14

Menswear label Sopopular meets simple, geometrical and clear-cut styles with high-quality fabrics to generate its own distinctive collection. Inspired by 1990s music and the Japanese architect Tadao Andō, designer Daniel Blechman turned this creative mix into twelve summery, contemporary Spring/Summer 2014 looks for men.

At Sopopular, music plays a pivotal role – starting with the designs and up to the showcases at the Mercedes-Benz Fashion Week. So it’s no coincidence that the US band Soundgarden provided the perfect track for the new collection. Designer Daniel Blechmann drew inspiration for the new looks from the band’s 1994 song 'Black Hole Sun'.

“I’m fascinated by 1990s music and grunge in particular. The musical heroes of this genre, such as Bush or Soundgarden, had a major impact on my designs.”, explains Daniel Blechman about the new collection. Sopopular follows its own rules when incorporating and interpreting these impressions into the new styles.

As a result, the new designs feature the classic, narrow and understated Sopopular silhouette in black and white. Black, white and grey, none of which is a colour in the truest sense of the word, are used consistently and lend the coming Spring/Summer 2014 lookbook its unmistakable Sopopular style.

One of the collection’s highlights is the in-house developed 3D print of black-and-white cubes which is repeated as a digital print on shirts, shorts and bomber jackets. Materials like smooth leather and suede, cotton and viscose are combined to produce an exciting mix of fabrics. Skinny trousers, generous-sized shorts, colour-blocking knits and ombré-look designs are other themes and shapes that are blended seamlessly into the new collection.

Fashion Films

About
Born in 1971 in Tel-Aviv, Israel, Daniel Blechman and his family moved to Berlin in his early childhood. The early nineties took him to Great Britain, where he completed a Bachelor in Interior Design at Richmond University. After returning to the German capital, he developed his feeling for fashion and in 2008 set up his own label Sopopular. What does the label Sopopular for you personally, and how would you define your style? Sopopular is the realization of my own style, which was influenced by my two main life stages of London and Berlin, and still is. The fashion of Sopopular is therefore the merger of the two cities: London stands for the cool, the Snotty - always ahead of the trend, whether it be so to fashion, music, art, architecture To my mind there is in Germany a few good men labels that can compete internationally. That's what I want to change with Sopopular. Sopopular stands for a reduced and pragmatic style in men's fashion. Classic cuts and slender silhouettes will be broken with edgy streetwear elements and futuristic design details. I will not reinvent the wheel here, but I want to do with Sopopular a contribution to improve it. High-quality materials, workmanship and fit - this mixture makes Sopopular a solid base collection for men with traditional values ​​and a unique style. Sopopular to be a counterpoint to the fast pace of the fashion, to be created in the classics that convey a certain lifestyle or image. What are your triggers for a new collection? Trends, colors, materials, people, music, social events? Everything that surrounds me in my life, raises in me ideas and aspirations - my friends, my family, music that touches me, a good movie, a great art book or a music clip. And generally speaking, the life of this city of Berlin and its people. Otherwise, I let myself be fond of substances affect patterns and colors, the color spectrum at Sopopular is very discreet. Why do you do fashion for men? First and foremost, I needed clothes for my friends and me to create, it was the idea of ​​men Sopopular labels. I stand 100% behind every collection part of Sopopular, so to speak, with the hope that the "masses" want to share this style and live a self-realization of my own style. In which countries can buy and shops Sopopular collections? Sopopular you can buy mainly in Germany but also in England, France, the Netherlands, Switzerland and Austria, as well as in Italy, Hong Kong and South Korea. Currently, we focus mainly on the market in Germany, Austria, Switzerland and England. Our goal is of course world Sopopular collections to bring to the people.