SEFHYIR

SEFHYIR is a fashion label dedicated to the creation of "elegant yet eclectic" silk and cashmere scarves, pochettes, and womenswear.

Our strong and visually stimulating graphic aesthetic creates a vibrant energy in our products that allow our customers to connect and relate to the elements and emotions of our designs.With a fine appreciation for sensuality, artistry, premium quality, and versatility of our products, SEFHYIR only use the finest quality silks straight from exquisite sources in Hangzhou, and all of their products are finished by hand.

SEFHYIR are distributed in buyer boutiques in China, Europe, four major airline duty-free collections (Air China, China Eastern, China Southern, Hainan Airlines), and various e-commerce websites. Major Chinese fashion publications and blogs have done coverage on SEFHYIR’s works, such as Cosmopolitan, Elle, Harper's Bazaar, L'officiel, AD, Robb Report and New Look.

Creative Director Lio is an artizen of the world. Years of life experience spanning between the west and the east has granted her extraordinary creativity. After her MA degree in business management in the most prestigious French Grande Ecole HEC Paris, She was snapped up by Christian Dior, where she worked in Paris. SEFHYIR is a universe of contemporary womenswear where elegance meets urban chic, "Female power fascinates me, a SEFHYIR piece completes an ideal image of a woman who are effortlessly feminine and liberating. as powerful as lightweight at the same time".