RIMI NAYAK INDIA
Grey Sheep
Location
kolkata / india
University
national institute of fashion technology
Graduation year
2007
Rimi Nayak India is a womenswear label which is defined by sensuous drapes, signature prints, and unconventional surface techniques along with classic cuts. Over the years the designer has maintained a vivid ingenious essence in her creations which is highlighted by incognito draping styles, along with a generous use of traditional Batik, Kantha and other hand dyeing and printing techniques. The label’s soul is in its richness, beauty and sensuality, dedicated as an ode to the global woman of today.
She is presently working to revive the Bengali letterform through explorations in Bengali typography. We use typeface daily, yet we seldom appreciate the form of a letter. Through her typeface inspired collections, the designer attempts to liberate the typeface from the confines of the page and give the words and alphabets the freedom to express its content in a new dimension. This work is also a humble tribute to the Bengali Language and an attempt to infuse interest in times of its declining popularity.
Rimi Nayak India has been featured in leading fashion magazines like Vogue, Harper’s Bazaar, Verve, Grazia etc and endorsed by celebrities like Vidya Balan and Amrita Rao to name a few.
The label Rimi Nayak India retails in Indian cities like Mumbai, Chennai, Kolkata, Bangalore, Pune, Hyderabad and Chandigarh along with an international presence in countries like Canada, Mexico, UAE, Singapore and Sri Lanka.