REIN presents an Innovative women’s fashion house: A fusion of international style, quality and innovation, built upon a contemporary and forward thinking design approach. Based in London, the brand offers the wearer the ultimate in statement, one-of-a-kind design.
Rebecca Morter and Gemma Vanson graduated from London College of Fashion July 2013. Having already gained valuable industry experience at Alexander Wang (Rebecca) and Christopher Raeburn (Gemma), each spent a year in the industry working for respective fashion brands; Rebecca designing at PingHe and Gemma heading up Production for Preen.
Encouraged by The British Fashion Council's support and the overwhelming press interest, REIN was born. Debuting at London Fashion Week February 2015, REIN has since been worn by Lady Gaga, LittleMix, EVE, Charlie XCX, Lisa Maffia, Alexandra Burke, Cheryl Cole and featured within various publications such as IDOL magazine, Vogue IT, TUSH, Wonderland, Hunger and many more.
REIN is a celebration of the female form, inspired by and for women. Focusing on the body as a medium; the brand explores the relationship between body and clothing, revealing and concealing, a play upon the socially acceptable and clothing's ability to empower women.