Rein London

london
City:
london
Country:
United Kingdom
University / School:
london college of fashion
Graduation Year:
2013
Production Location:
united kingdom
Contact Designer

Collection – SS16: LABRYNTH

Rebecca and Gemma explore a complex network of self-discovery on a route to empowerment, for their Spring Summer 2016 collection.
They reference this social struggle as a maze. The revealing and concealing of paths, the tempting and trickery into certain routes, only to later divulge its secrets. Sometimes the fastest way out is to break through the walls of confinement.
Stark, solid black is sharpened by a spark of pure white - the collection highlights a graphic disparity, depicting the startling sensibility of a woman in her battle to escape the everyday cycle. Dense suede leathers are laser cut with geometric formations, where depth is hightened by heavy, thick yet intricate lasercut panels.
This collection emits a bold but clinical aesthetic. This woman is strong and fierce, emerging unscathed, a heroic yet pure symbol of the journey travelled.

Fashion Films

About
REIN presents an Innovative women’s fashion house: A fusion of international style, quality and innovation, built upon a contemporary and forward thinking design approach. Based in London, the brand offers the wearer the ultimate in statement, one-of-a-kind design. Rebecca Morter and Gemma Vanson graduated from London College of Fashion July 2013. Having already gained valuable industry experience at Alexander Wang (Rebecca) and Christopher Raeburn (Gemma), each spent a year in the industry working for respective fashion brands; Rebecca designing at PingHe and Gemma heading up Production for Preen. Encouraged by The British Fashion Council's support and the overwhelming press interest, REIN was born. Debuting at London Fashion Week February 2015, REIN has since been worn by Lady Gaga, LittleMix, EVE, Charlie XCX, Lisa Maffia, Alexandra Burke, Cheryl Cole and featured within various publications such as IDOL magazine, Vogue IT, TUSH, Wonderland, Hunger and many more. REIN is a celebration of the female form, inspired by and for women. Focusing on the body as a medium; the brand explores the relationship between body and clothing, revealing and concealing, a play upon the socially acceptable and clothing's ability to empower women.