My idea of a Beautiful life constitutes of primarily being in harmony with nature and being able to appreciate exquisite craftsmanship which has functional value. This has inspired my Label to lay emphasis on the handcrafted embroideries which are an extension of the legacy of Lucknow. We work with artisans in and around Lucknow to create exclusive and exquisite collections of Pristine Avadhi artisanship. The families of artisans who have been honing this craft for past three centuries create unique handcrafted embroidery called chikankari of Rakhi products. Because of the awesome historic legacy, Lucknow has been awarded the GI Status as the exclusive hub of chikankari. Nothing can match the comfort of avadhi chikankari in formal or informal gathering, the chikankari de-stresses you of the fashion quotient, We can contribute to this craft by making it contemporary and this has been our effort and initiative through Rakhi.