University / School:
central saint martins
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Collection – Spring Summer 2018

Inspired by different male stereotypes, these two designers keep pushing the boundaries between a boy and a man. PRONOUNCE was the urbanwear category Prize winner from Who’s Next’s latest The Future of Fashion Program competition. Pronounce is a high end designer brand established by Yushan Li and Jun Zhou, based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins and Jun graduated from London College of Fashion and Istituto Marangoni. Yushan and Jun share the same aesthetics, both trying to build a modern sophisticated menswear wardrobe combining east and west.
PRONOUNCE is founded by Yushan Li and Jun Zhou in 2016. Yushan graduated from MA Fashion in central saint martins. His AW 2016 CSM MA collection was sponsored by Isabella Blow foundation with a 14-look full release at London Fashion Week. In 2014 he collaborated with lane Crawford as young artist for "Lane Crawford World Traveler" project. Right after graduated from CSM he worked for Yeezy. Jun graduated from Istituto Marangoni and London College of Fashion MA Menswear. During his study in Milan, participated with the development of new series of Ermenegildo Zegna in Milan fashion week. In 2014, he won the first prize at 'Audi star creation award’ whilst had his debut collection released in Singapore fashion week in 2015. The duo, now based in Milan and Shanghai, will be presenting new menswear collections in London Fashion Week starting from SS 2018 collection.