Price on request is a term usually used for products to accentuate their exclusivity, unavailability and high price affordable only to minority.
www.priceonrequest.store is online shop/platform which works according to a principle similar to the one of auctions. Each product has a starting price, which increases (for a certain amount/percentage) by every subsequent purchase of the same piece. Starting price doesn’t include design value and there is a question of setting prices and defining value of the brand. There is also a question of positioning a new brand on the market without expensive PR and also how to oppose to strong competition of high street brands. If demand for some product is high, the price will get higher. In this way, the process of creating a brand is being demystified. Customers are allowed to dictate the price according to demand and also participate in raising the product’s and brand’s value.