AN ARCHETYPE OF A MODERN MAN // PATH is the creation by german born female designer Janine Grosche, launched in 2012 and is based in Beijing + Hong Kong. Her collections equates a hybrid between highfashion and streetwear with a futuristic, experimental and innovative approach. Digital printed wearable art and contemporary fashion, the collections exceptional pieces come together with a vibrant take on sportswear. PATH Spring/Summer 2015 men’s collection employs a monochrome colour scheme that recalls the aesthetic elegance of black and white, minimal transparency and graphic prints that transform simple staples of modern masculinity into visionary and dynamic pieces defined by texture, shape and depth. The sports-meets-science vibe to the SS15 collection is exploring an energetic fusion of innovative textiles and the possibilities of digital printing techniques, that pushes the border of menswear further. The collection is an essence of both elegance and sportswear, setting a sleek, visionary tone for the coming season. Known for Janine's minimalist aesthetic, the new SS'15 collection appears conceptual and different in it's forward thinking, visionary and innovative design for the modern man. PATH quickly captured the attention of the international press in summer of 2013, when the US actor and rapper Jaden Smith wore several PATH originals on red carpet events, which photos went viral quickly. Within a short time PATH's collections were picked up by stores and boutiques around the world including Tokyo, Dubai, London, Hong Kong, Shanghai, Beijing, etc, as well as various online platforms and online shops reaching costumers worldwide.