hong kong s.a.r., china
Production Location:Contact Designer
Hong Kong / China
Collection – PATH SS'14 'PRESENCE'
Path's 'PRESENCE' expresses a rule breaking reinvention of modern menswear by presenting a radically different image of masculinity. Path's signature aesthetic reaches a new level of sophistication mixed with an individual masculine strength. The brand takes influences from both, rebellious youth cultures, music and art on the...
PATH EXPRESSES A RULE BREAKING RE-INVENTION OF MODERN MENSWEAR BY PRESENTING A RADICALLY DIFFERENT IMAGE OF MASCULINITY // THE ARCHETYPE OF A MODERN MAN //一個當代男人的典型 PATH is the creation by german born female designer Janine Grosche, launched in 2012 and based in Hong Kong. Her collections equates a hybrid between highfashion and streetwear with a futuristic, experimental and innovative approach. Digital printed wearable art and contemporary fashion, the collections exceptional pieces come together with a vibrant take on sportswear. The sports-meets-science vibe to the AW'14 collection, entitled 'FUTURISTIC / NOW-ISTIC', is exploring an energetic fusion of a bright colour palette including orange and royal blue in new futuristic appearing digital prints. The collection is an essence of both elegance and sportswear, setting a sleek, visionary tone for the coming season. The look presented by PATH is both, inspired by and designed for confident individuals. The recent collections take influences from various sports: moto cross, cycling, boxing combined with precise digital graphic colour and logo prints and functional details taken from sportswear. Known for Janine's minimalist aesthetic, the new AW'14 collection appears conceptual and different in it's forward thinking, visionary and innovative design for the modern man. PATH quickly captured the attention of the international press in summer of 2013, when the US actor and rapper Jaden Smith wore several PATH originals on red carpet events, such as the premiere of 'After Earth', which photos went viral quickly. Within a short time PATH's collections were picked up by stores and boutiques around the world including Tokyo, Dubai, London, Hong Kong, Shanghai, Beijing, etc, as well as various online platforms and online shops reaching costumers worldwide.