One of the major issues in the fashion industry concerns textile waste. It has been estimated that 15% of textiles intended for clothing ends up on the cutting room floor and more than 15 million tons of used textile waste is generated each year in the United States. Given the situation, I decided to produce my collection more sustainably by composing it mostly of unused textiles and supplies. Most of the materials in the collection came from the leftover fabrics of major fashion houses, old garments, forgotten fabrics that belonged to my family, and leather waste from the production of leather goods.
I have also included the concept of modularity in this collection to create clothes and accessories that will allow customers to repair their garment, but also get them involved in the creative process. This way, it is easy to replace a damaged part, but also change the shape or size of the item itself. This helps to combat planned obsolescence, adds value to garments and accessories, and educates buyers about how they can take care of the product.
The aesthetic universe of the collection is inspired by the kitsch American prom, an event in opposition with my approach since the clothes are usually worn only once during these events. I wanted to treat this subject with a note of humor by exaggerating volumes and the amount of ruffles and crystals. I added a modern touch by including clothes belonging to the sportswear wardrobe like the sneakers and caps, as if the customer was coming out of her training and started to change to go to the prom.
