Ode to odd finds charm in the eccentric and real, in the known and unknown, in the old and forgotten. Inspired by the duality of timeless aesthetics and craftsmanship – it is an ode to everything bizarre and beautiful in the contemporary world. it is a story of craftsmanship, perfect imperfections of human hand and labor of love. Every piece is a magic of handcrafting with meticulous attention to details starting from weaving, cutting fabrics, crafting touches and hand finishing the garments. The pieces are crafted from high quality natural and eco-friendly materials such as organic cotton, silk, mulmul and wool which culminates into simple and unpretentious design with a touch of human hand in every process.
The label echoes the sensibilities of duo – Shreya and Priyal Mewara who are respectively fashion and communication graduates. After graduating from Pearl Academy of Fashion, India, Shreya went to pursue masters in fashion from Istituto Marangoni, London where she trained under renowned designers - Roksanda,Tata Naka and Michelle Lowe Holder. While Priyal - with no training in fashion believes that the very fact makes it easy to deconstruct and construct her own path in fashion.