Nour Najem

Grey Sheep

nournajem_thelabel

Location

beirut / lebanon

University

esmod beirut

Graduation year

2012

Contact

Nour Najem, born and raised in Beirut, graduated in fashion design from ESMOD Beirut in 2012. Throughout her career, she has interned at several Lebanese designers, such as Elie Saab, Rabih Kayrouz and Caroline Seikaly.

She launched her eponymous fashion label in the spring of 2013.

Nour adresses the modern and independent woman through fluid lines, luscious fabrics, and intricate details. She combines strict geometry and architecture all the while being anchored in her oriental heritage. She is inspired by a wide range of traditional artistry; artisanal crafts and the know-how that she applies to her designs.

In 2014, Nour launched the Kenzah foundation, in parallel to her luxury fashion brand. Through this NGO, she works with talented artisans, using overlooked craftsmanship whith the hope of empowering women who come from underprivileged backgrounds.

Nour is commited to having a sustainable, reliable and responsible company, and this engagement is part of the brands’ codes.
In December 2014, Nour was selected by the STARCH foundation, the emerging talents incubator, to showcase and highlight her talent.

Latest Collection

hand-weaved cotton satin ribbon top on wool sarouel with pockets and pleats

Zaman- A Tale of Time

There’s a divine quality to artistry.
Awe-inspiring pieces and places command respect, reverence and admiration.
Even more so, when they are ancient and carry a piece of history or testimony to the heritage of artists and artisans.
The Orient has lost a lot of its cultural heritage in the past years:
Traditions, Craftsmanship, Customs, Monuments and Artistry destroyed and forgone.
Essentially the genetic makeup of the region’s identity, heart and soul.
I followed nostalgia to eras I did not witness, like stories your grandfather would tell you to the beat of an old tune while showing you moments captured in an album.
I saw simple and minimal lines, charged with historical and cultural codes and that seem to follow a natural order of scalable similarity known as the divine proportion or golden ratio.
I felt lusciously contradicting fabrics and material; some opaque, others translucent, textured, matte, shiny and lattice-like that all merge together.
I noticed warm and rich colors, engorged with the luxurious mysticism of the orient.
I visualized women embracing the reality of their being, of what makes them who they are, and what they stand for.
Women becoming their own legend.
Women nodding to history and tradition.
Women making history.