Noora Pajari

University / School:
lahti university of applied sciences, institute of design
Graduation Year:
Production Location:
Contact Designer

Collection – Printophrenia

Designer: Noora Pajari

Printophrenia featured in:
- FASHIONCLASH Festival 2016, July 2016.
- Oxford Fashion Studio AW16 fashion show in London Fashion Week, February 2016.
- Vogue Talents in Italian Vogue, September 2015.

Photographer: Jussi Nahkuri (
Muah: Sara Tarnanen (

Looks: Cognition, Mania
Model: Ella / Brand Model Management

Looks: Anhedonia, Hallucination, Katatonia
Model: Mikaela / Brand Model Management

Look: Reluctance
Model: Saara
Muah: Inka-Harriet Kaminen and Vilma Mäkitalo

Lookbook photography: Aleksi Tikkala (
Model: Verna / Brand Model Management
Muah: Make Up For Ever Academy and Jere Oliver Tienhaara

The aim in Printophrenia is to explore transformability through experimental pattern making and forming. The collection is based on digital print and inspired by the symptoms of schizophrenia. The purpose of this collection is to examine the possibilities for longevity and widening the target group of clothing through transformability and digital print. Due to the pursuit of high contrast in the collection, the idea was to combine handicraft with digital print by painting the prints by hand and finishing them digitally. Playing with colours, shapes and prejudices has had an important role in Printophrenia.

Fashion Films

Noora Pajari is a Finnish fashion designer based in Helsinki who is specialised in womenswear and print design. She has a BA degree in fashion design and has studied in Lahti University of Applied Sciences - Institute of Design and The Swedish School of Textiles.