Noha Raouf

united states
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united states
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Collection – URBAN LUSH

Urban Lush AW17 collection draws inspiration from the vibrant streets of London. It stimulates the idea of revolution and feminism. Textures, repetition and order are the focal points of this collection.
Born and raised in Egypt, Noha Raouf holds her Bachelor of Arts in Mass Communication, and she is currently attending El Centro School of Design in Dallas, Texas. Having both degrees helped Noha discover the perfect fusion of creative expression and strategic thinking. In May 2017 her graduate collection was recognized for its unique aesthetic, receiving the best fashion collection award. Noha was first introduced to the art of dressmaking when she was 5 years old, while visiting dressmakers & fabric stores with her grandmother. That’s when she developed a fascination with fabrics. She bagan collecting swatches, and used them to create clothes for her barbies.  For the Dallas-based designer, everything is in the details. Each of her carefully crafted pieces exude a sense of enduring sophistication and a hand touch. She is interested in clean cuts, unique constructions, and unusual textures. Her work has been known for using unique fabric selections. Noha lives for the design process, and the inherent magic in taking a piece from concept to reality. Noha is currently committed to create her first high-end contemporary womenswear line, which will have both ready-to-wear & demi-couture pieces. Her goal is to design garments that can help women move freely and enhance their style for a timeless look.