Nida Zhang

NIDA ZHANG is a contemporary menswear fashion brand. She tries to break the traditional express of menswear. She is into digital printing and shows her various graphic ideas on her stuff. Besides, she explores more interesting ideas based on a simple silhouette. Taking this collection as an example, according to her theme about malposition, she moves one element that she already design for a sleeve on another stuff to a front piece of outerwear.
Nida Zhang Jing started to study fashion design in China 2013 and she moved to Southampton in 2015 to continue to study menswear design at Winchester school of art. As a fashion designer, Nida not only focuses on pattern cutting but developing some technical materials.