Merci Me London

Grey Sheep

WWW.INSTAGRAM.COM/MERCIMELONDON

Location

london / United Kingdom

University

the university of manchester

Graduation year

2004

Contact

MERCI ME is expressive, using fashion to create a visual impact, allowing individualism and distinction. Always with a strong focus on originality but classic beauty. Our belief is to use fashion artistically to create pictures of the woman that wears it. The pieces are sophisticated, edgy, bold but always timeless and artistic. Lending influences from everywhere and anything. It is created to define, inspire and beautify.

// OUR PHILOSOPHY // Fashion is not fashion it is an expression. It is movement, life, art, culture, it is beauty. It speaks before words and in a way words cannot. MERCI ME LONDON believes that every woman should look beautiful, feel distinct and be whoever they would like to be.

// ABOUT US // MERCI ME LONDON is a womenswear label based in London. Designer Mercy Ogole, fell in love with the possibilities of fashion and fashion design from the tender age of eight. In 2008, after completing a degree in Economics, she started her label which focused on creating bold and beautiful clothing for a distinct woman. The vision of the brand is that fashion is an expression. MERCI ME LONDON creates internationally distinct clothing that not only embraces femininity but accentuates it with confident colours, lines and structures. Today, MERCI ME LONDON is fast becoming a brand that transcends the traditional idea of fashion by allowing women to dress to speak loudly and creating a culture of dressing up rather than getting dressed.

Latest Collection

TRIBE

This collection is an important shift in the label. This is the first collection that will not use any zips, buttons or western fastenings.

Everything is either simply worn, draped or tied.

For spring summer 2016, Mercy’s continued exploration for the collection took her on an inward journey through a realisation of her own duality; a tribal background (Northern Uganda, Luo) and diaspora life (London raised). The marriage of the two has created a stunning interpretation of her perspective of tribal dress in a first world context; this collection is a sartorial embodiment of an African woman raised in London.

Focusing heavily on tribal dress (including her own tribe) Mercy found through her research, the distinct absence of tailoring and almost always a rudimental way to fasten. Using this as a focal point she has re-imagined tribe as a practical and beautiful way of dressing in the western world. By using simple fastening techniques coupled with bold cuts and fine western fabrics (cotton twill, silk twills, crepe de chine and Dupion).

Billowing dresses make for grand entrances, while draped silk capes allude to a tribal luxury. This collection we see an introduction to tie mechanisms - which in the absence of zips and buttons make for interesting shapes and a non dictatorial approach to dressing. On first glance a simple and formidable ready to wear collection but in depth a simplistic ode to tribalism, movement and freedom.

This season also sees an inherent empowerment granted by personal expression and so real individualism; the freedom of technique allows for this. As always style distinction and beautiful sartorial statements embody the essence of the label as well as this collection. Hopeful to create a style language hard to ignore.

We see that despite her inspirational direction, at the core of this brand is Mercy’s constant desire to make a visual and lasting impact through structure and movement when MERCI ME is worn.