DESIGNER MAIRI MCDONALD CREATES ECLECTIC AND FREE-SPIRITED LUXURY WOMENSWEAR DESIGNS THAT TAKE YOU ON AN INTRICATE EXPLORATION OF THE DARK BEAUTY WITHIN KEY TEXTILES, DISHEVELLED FOR A ROCK 'N' ROLL EDGE WITH A HIGH STANDARD OF CRAFTMANSHIP. THE LAIDBACK GLAMOUR OF THE MAIRI MCDONALD ALLOWS THE WEARER THE FREEDOM NOT TO CONFORM.
Effortlessly cool, forever pieces that reference luxury fabrics such as Scottish lace, silks, fine lamb nappa and intricate contemporary, bespoke knitwear. Mairi McDonald uses beautiful fabrics to create wearable, highly covetable pieces rich in detail with a glimmer of attitude.
The unconventional, seasonless business model reflects the rebellious feel of the label. The idea of creating forever items through a series of stories which launch as new additions to the luxury line. Our customer is investing in luxury ready-to-wear with a youthful, laidback, effortless edge. The ethos of the brand is to create a signature of transitional, seasonless garments. Edited stories of luxury womenswear with detailed processes involved in each garment to come to fruition and the result being limited edition, investment pieces that will 'forever' be in your wardrobe.
A graduate of the renowned London College of Fashion, achieving a BA Hons in Fashion Design Technology: Womenswear. Mairi began her career with Julien MacDonald working on catwalk showpieces and celebrity commissions and gained further experience with Givenchy. With an aim to learn from the best, Mairi continued to master her craft with an impressive portfolio of labels across womenswear, menswear and textile design. Designing for luxury labels, commercial brands and UK High St retailers before launchng her own eponymous brand.
Mairi McDonald has shown at consecutive London and Paris Fashion Weeks since launching in 2014, gaining luxury stockists and press coverage from leading fashion publications.
Inspired by rock 'n' roll and iconic women in music, Mairi was selected by MTV to collaborate with British Singer Jess Glynne on a short film about the label in conjunction with the MTV EMA'S and has attracted attention from key women in and around the music scene including Ariana Grande, Alicia Keys, and includes Edith Bowman and Avec Sans's Alice Fox as fans of the label.