Lida Noba

University / School:
Salimi Fashion Design Institute Tehran/Iran
Graduation Year:
Production Location:
Contact Designer

Collection – A Collage Talk Between Cloth And Traveling, Through Time And Space

The inspiration is Qajar Dynasty. They will accompany me through my Master studies. Why Qajar? The Qajar dynasty was an Iranian royal dynasty which ruled Persia (Iran) from 1785 to 1925. After the turmoil and strife of the eighteenth century in Persia, the rise to power of the Qajar dynasty (1924–1779) signaled a new peace and unity for the country. The Qajar shahs relied heavily on the visual arts to confirm and solidify their new position. One aspect of their public image tied them to the long history of Persia and its ancient dynasties, but another component of their identity was as modernizers and reformers. This involved both changes to the government and the acceptance of new technologies such as the railroad and the telegraph. In the arts, this meant support of the new techniques of lithography and photography, as well as innovative applications of existing forms in Iran such as portraiture and oil painting. Taking Qajar to Solothurn Cathedral. I visited the church, and it was amazing
and extremely white! The reason for it was that the church got on fire and therefore needed a renovation, which gave it an unusual whiteness. That’s why I decided to choose the white color for the looks. The color white reflect purity, innocence, wholeness and completion. It is a color seems to be the most complete and pure , like the color of perfection. It’s all about richness of the cultures and the richness of the feeling that we get when we visited the church; well at least it was for me. I was amazed
by all those decorations and specially the lighting in the entire church. It really has nothing to do directly with religions. I wanted to imagine how Qajar’s would have entered the church these days.

Fashion Films

Lida was born and raised in a family in which arts and literature were valued most. Her mother was her first tailoring and couture teacher and this led her to continue her educations in the Technical-Vocational Art Academy of Iran and got a degree in Haute Couture. She has been working in this field since 2004. During her career as a fashion designer in Iran, she had to face different obstacles as suitable working environment did not exist in that sector. Her artistic family were for sure an inspiration. Her mother is a Haute Couture seamstress, her brother a photographer and an amazing cook. She believes all this inspired her to go after her goal. Everything that takes place in LIDA NOBA and its creations come deep from heart and follows a certain passion. Two people are behind LIDA NOBA; her husband Dana who has been most supportive and present from day one and herself. LIDA NOBA’s foundation is based on love. ``We don’t have a child and have decided that LIDA NOBA would be our baby; we would nourish it just like a child so that it could grow into an amazing thing``. Lida designs encourage femininity. Ever since she was a child, being a lady for her meant beautiful skirts and dresses. In contrast with the image of women wearing jeans and skinny pants. LIDA NOBA tries to capture that delicate, soft feminine touch in all its creations. You can always find some elements from her homeland Iran. ``This is where I come from and my true identity lies there. This is the land where sources for creativity and inspiration are endless. Things like color of textiles, architecture, our culture, poems, cities like Isfahan, Yazd ,Shiraz or Kashan and so many other element. I would always like LIDA NOBA to represent my culture in some way that it is easily understood worldwide``.