University / School:
belgrade university, faculty of aplied arts
Graduation Year:
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Collection – Beginning


- Death of a star -

This collection is inspired by the event in universe that’s got me thinking more than anything before. Supernova.
Supernova… Death of a star. The most spectacular sight in the known universe. Ending its evolution, the star shines brighter than ever. She gives her maximum trying to illuminate universe one last time, and then collapses in a pile of heaving gases, star-dust, and shuttering fragments. Giving the world a magnificent sight as she vanishes…
Now, one of the most important rules that physicist hold as foundation of science is that energy cannot be created or destroyed, it can only take different forms.
It only makes sense than, that expanding shock wave of Supernova’s spectacular explosion is often a trigger to a new star formation.
A new life in its purest form.
The new beginning of it all.

- Death of a bag -

I’ve always wondered about life and death. But if the energy never dies, the thing that burdens us every day, the fear of dying, becomes obsolete. If the death is merely another beginning, what is really left to be frighten about?
This collection is meant to be exactly about that. Creating the objects that have new spark of life in them. Energy scattered in an aftermath of a dying bag, captured in a new item that represents life. A constant reminder that helps to overcome every day obstacles, whit a newfound strength.
So, why then, the death of the bag?
Because I wanted to create an item that is not confined by the definition of what the bag is. This item should represent the aftermath of what where to happen if the bag as we know it is to die. Leaving this world in a spectacular bang.
The new beginning of it all.

Fashion Films

Ivana Damjanović was born on 30.05.1984. in Belgrade, Serbia. She has graduated from Faculty Of Applied Arts, University of Arts in 2007, taking interior and furniture design as a major subject. During studies Ivana developed interest in sculpture and costume. From combination of acquired knowledge, Ivana started creating jewelry. In 2009, started her brand "Koishi". Ivana lives and works in Belgrade.