Having both Luxembourgish and Dutch roots, Charlotte Kroon founded her brand in 2017, after graduating from Istituto Marangoni London with BA (Hons) in Fashion Design. She pursued her MA in Fashion Collection and Marketing at Istituto Marangoni Florence and learned more about the business side of the industry.
The brands identity is based on the unconventional use of textile, the element the designer has the most fun with. The Kroon signature textile is hessian, which is a highly eco-friendly. She likes to play with ‘ugly’ or plain and basic fabric by manipulating them with hand-painting, embroidery and patchwork.