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Collection – 2017 SS Heatwave

Following the release of its colorful pre-spring range, JFP (JumpFromPaper) has now unveils their “HEATWAVE” editorial for its 2017 Spring/Summer collection. The Taipei-based label once again rolls out a lineup of playful designs and ready to give a pre-spring makeover.

The brand’s forthcoming collection-HEATWAVE, culls inspiration from “Internet Girl”, in that spirit they team up with New York-based creative duo-It’s Me and You, channeling their nostalgia and celebration of girlhood, the story shows dreamy teen-bedroom aesthetic with girls chilling out, relaxing all cool in the bedroom, and on the streets of New York.

Rendered in flamingo pink, ocean green and light yellow, the new collection highlights the cuteness with a sporty feeling, mini cross body bag features surfboard, visor and swim ring motif, handbag comes with a pink charm that reads vacation mood on, the 17SS HEATWAVE Collection have created girlish sweetness and perches on the border between real and fantasy.

Fashion Films

The 2D bags take over the fashion world! JumpFromPaper’s 2D craze has emerged everywhere to its peak since the appearance with fashion blogger Susie Bubble. JumpFromPaper, one of the IT bags among celebrities during the fashion weeks, has been widely discussed beyond the catwalk with its unique fascination and humor. The review from UK Daily Mail in May brought JumpFromPaper even further in the fashion world. JumpFromPaper plays fun designs to work as fully functional 3D bags, whilst retaining a 2D appearance. It breaks the rule with its challenging visual effect that makes a two-dimensional hand-drawn illustration coming to life as real. Their philosophy of “Why take everything so serious?” has echoed by people across the world. JumpFromPaper started from 4 bags at the very beginning from Taipei, but now spreads out to some of the indicative fashion houses around the world. Key Retailers : Isetan, Beams & Parco (Japan), i.t. apparel (Hong Kong) , Saatchi Gallery (London), Le Bon Marche (France). JumpFromPaper is always eye-catching. The brand philosophy is to challenge the traditional imagination of fashion. The tagline of the year is “I Give Myself Permission to Be Me”, so we invite you “Just Be Yourself.” As we always say fashion is not fixed, “Think Outside of the Box” and you could get surprises unexpectedly. Let your imagination go wild with JumpFromPaper!