Jovana Markovic is a fashion designer , born in Belgrade in 1986. She started to present her collections in 2007 at Belgrade Fashion Week. Since then she has regularly presented her collections to an international audience at the Belgrade and fashion weeks and her work has often been featured in advertising and editorials in the major fashion magazines in Serbia. Jovana opened her store in Belgrade in December 2010 and this store forms the foundation of her label. In October 2011 she won the Textil young designer award at Belgrade fashion week for her winter collection for 2012 and in November 2012 she went on to win an Elle fashion award for her 2013 winter collection. Jovana Markovic collections are now available world vide on NJAL online shop. Her style is a fusion of luxurious and timeless sophistication exacted with a youthful edge. There is a lot of care into choosing the finest natural materials into the construction of each piece. Her clothes are wearable and they’re meant for strong woman who like to stand out from the crowd. She aim for a refined juxtaposition of urban chic and feminine shapes. She likes to play with a variety textures and transparent fabrics, with layering different shapes and combining materials that incorporate her unique vision.