Jovana Markovic is a fashion designer , born in Belgrade in 1986. She started to present her collections in april 2007 at Belgrade Fashion Week. Jovana Markovic's career was launched at Octobers 2007 Fashion Selection where she won the award for best young designer for her winter collection 2008. Since then she has regularly presented her collections to an international audience at the Belgrade fashion weeks and her work has often been featured in advertising and editorials in the major fashion magazines in Serbia. Jovana opened her store in Belgrade Design district in December 2010 and this store forms the foundation of her label. In October 2011 she won the Textil young designer award at Belgrade fashion week for her winter collection for 2012 and in November 2012 she went on to win an Elle fashion award for her 2013 winter collection, which was presented at Belgrade Fashion Week accompanied by a live performance by Phoebe Killdeer ( singer from Nouvelle Vague) and Alexandre Maillard ( bass player of the band "Phoebe Killdeer and short straws"). She continued to cooperate with the famous French bend Nouvelle Vague. Jovana Markovic currently is working on a variety of new ventures including making her work available to a larger audience utilising select online portals.