JOHANNAH LATIMER
Grey Sheep
Location
manchester / United Kingdom
University
manchester metropolitan university
Graduation year
2011
JO-HANNAH LATIMER'S AESTHETIC CELEBRATES THE MODERN AND STRONG, YET ROMANTIC SILHOUETTE. APPEALING TO WOMEN WHO WANT TO WEAR BEAUTIFUL THINGS, SHE TAKES WHAT SHE IS AND TRYS TO PUT IT INTO THE GARMENT. ORIGINALLY FROM THE NORTH-EAST OF ENGLAND SHE COMPLETED HER BA IN FASHION DESIGN IN MANCHESTER. IT WAS HERE THAT FOR HER FINAL COLLECTION, SHE BEGAN TO DEVELOP HER PENCHANT FOR STRONG, TAILORED PIECES, YET THROUGH INTELLIGENT FABRIC CHOICES OF LAMB NAPA, CONTRASTING WITH CHIFFON, GEORGETTE AND CREPE, THEY ADD A POETIC AND ROMANTIC EDGE. INSTEAD OF CHASING PASSING TRENDS, LATIMER HAS A SIGNATURE STYLE OF ROMANTIC CLOTHES THAT ARE SIMPLE, CHIC AND BUILT TO LAST. SHE BELIEVES IN CREATING BEAUTIFUL THINGS THAT WHEN STANDING ALONE ON A HANGER, HOLD THEIR OWN. LATIMER'S FINAL COLLECTION FOCUSES ON SHAPES AND SILHOUETTES THAT ARE MOSTLY MASCULINE AND TAILORED, YET THE SHEER ELEMENTS ADD ENOUGH FEMININITY AND ROMANCE TO MAKE THEM SEXY. THE FOCUS IS ON TEXTURES AND THE UNDERSTATED PALETTE OF WHITE, HUES OF WHITE, AND CREAM. MASCULINE/FEMININE/NEUTRAL/BRIGHT/HARD/SOFT/PLAYFUL/GROWN-UP. THE COLLECTION IS ABOUT DUALITIES AND CONTRASTING THEMES, CO-EXISTING SEAMLESSLY.