Johanna Parv

United Kingdom
University / School:
central saint martins
Production Location:
united kingdom
Contact Designer

Collection – JOHANNA PARV AW18

Johanna-Maria Parv presents her first collection since graduating from the Central Saint Martins BA in 2017.
F/W 2018 is an adaptation of her graduate collection ‘Safe Ride’, and continues to explore female duality and the concept
of misunderstanding by applying a bold contemporary twist to classic 1940’s tailoring. By reimagining domesticated
wartime women in surrealistic action-packed situations, Parv has designed multi-purpose garments that feature
detachable accessories and hidden adaptations, creating more freedom than they initially suggest.
Colours, textures and materials clash purposefully to evoke sensation in clothing. Carnal symbols, such as the lips,
featured in a sexualized manner raise the question of whether women can ever truly own themselves or if, by putting on
show, women are simply objectifying themselves more.
It is this tension of a place for momentary comfort within a restricted or dangerous situation that inspires Parv to create
a uniform for the wild woman.

This collection is sponsored by BESTE manufacturing, an Italian high-end production and textile development company.


Fashion Films

Johanna-Maria Parv is a Tallinn-born designer based in London. She graduated from Central Saint Martins with BA Womenswear in July 2017. Prior to her graduation she worked at Balenciaga and Dior ateliers in Paris. On the one hand, Parv’s work is defined by classic womenswear and tailoring techniques, on the other hand, it has a surrealist and playful twist inspired by women on bicycles. ​ From 2017, Johanna Parv is supported by Beste S.p.a, an Italian high-end production and textile development company producing her AW18 and SS19 collections.