Ji Won Choi

new york
new york
University / School:
parsons school of design
Production Location:
Contact Designer

Collection – EXCESSIVISM

Citing the modern art movement, Excessivism, as a major influence on her collection, Choi aims to highlight the social issues of excess and consumer waste. In preparing for her collection, she studied the closets of her friends and family: “I decided that we have so much clothing, but we only wear a portion of it. Each stripe represents a garment and it’s multiplied so that excessiveness comes to life to symbolize over consumption.” Choi made deliberate design choices to use colors and synthetic materials that were most represented in the closets she studied. Choi intends for her garments to be multi-functional with the goal of reducing excessive consumerism in the industry.

Fashion Films

Born in Seoul, raised in the Midwest USA, educated in New York City and Paris, and have worked in Milano, JI WON CHOI’s work revolves around investigating human cultures and using design to promote positive change within societies. A graduate of Parsons School of Design, she presented her thesis collection, EXCESSIVISM, at the Parsons Benefit in May 2017. The collection was the winner of Kering Empowering Imagination Award, winner of Yooxygen Award by Yoox, finalist of Eyes on Talent Award, CFDA Fashion Future Graduate, and finalist of Parsons Creative Systems Award. Her work has been displayed at Bergdorf Goodman in New York and at New York Textile Month. In September 2017, she was awarded the “Ones to Watch“ Award by Fashion Scout and presented her collection at London Fashion Week. Her work has been featured in various international publications such as Forbes and WWD, and exclusive interviews have been featured on Vogue Italia, Vogue USA, Bullett Media, LOVE, and Modern Weekly China.