Jana Minaříková

The Spring/Summer collection 2016 is third in a row in which I cooperated with my actual customers. I concentrated on the most important aspect – to let the women feel great while wearing my models.

The light spring collection is playful while not compromising on elegance and careful manufacturing. It consists of simple, easily wearable models with cunning details showing that their wearer wants her clothes to make her happy. That she wants to feel gorgeous, that she knows how to intrigue and stand apart.

My direct inspiration was water – the fundament of life. All the hues of blue, the strength hidden under the calm surface but also the buoyant water spume. The lightness with which the water surface reflects and magnifies sunshine or the difficulty of seeing beneath it.

My target was to create a wearable prêt-à-porter collection continuing in the line of our brand. Traditional quality and emphasis on the clear origin of the materials are confirmed in the “birth certificates” of each model. This contains a list of all used materials including the country of origin and a date and place of production of the actual piece. Customers thus get clear evidence that their model was produced in a controlled environment of the European Union and not in the anonymous factories of Southeast Asia.

Photo: Jan Faukner, Ivo Minařík

We would like to thank to mju jewelery for lending of the jewels and café Alchymista for enabling us to shoot in their garden.