Jamie Wei Huang

2014 S/S
Jamie Wei Huang’s collection is based on the development of Op Art – an art form that plays with geometric forms and irritating effects. And as she comes from an art background, she uses this knowledge in her collections. To Jamie, there is no difference between fashion and art. That is why she sees fashion as traditional sculpturing and why she creates three dimensional.

Starting with the idea of Op Art, Jamie began to work with dots and metallic fabrics combined with rounded, geometric forms. “I was searching for something futuristic that is very simple at the same time. And I wanted to create something that is in a way masculine but without too much volume”, she explains the idea behind the aesthetic of her collection. The two essential components of the creations are the materials and the pattern cutting, while Jamie would say that her colour palette is more restrained than flashy, with a lot of white as a basis. But definitely there are exceptions in red, orange and blue. As for the material, the designer lets them speak for themselves: Ceramic and glass – two traditional ancient materials that have existed already for thousands of years. They come as small, coloured dots and squares neatly embellished onto the clothes mostly made of silk. Together, the three dimensional material and the forms are the perfect adaption of the Op Art-theme. They do cause optical effects on the human eye. But the traditional material is furthermore the contrast to the bespoke futurism in the collection, an interaction of both. The cutting on the other hand is simpler but refined, which does not make the collection commercial but nevertheless wearable. The accurate design is in the tailored pieces and sharp cuttings.