Jules Henderikus ten Velde was born in Drenthe, the Netherlands. He graduated at the Amsterdam Fashion Institute (AMFI) in 2017 with his fashion collection ‘Nature’s Bride’. The collection tells the story of a young woman who escapes the modern world and harsh city life, and flees to the countryside. When she arrives she falls in love with the beauty and innocence of nature. Becharmed by the landscapes surrounding her she decides to devote herself completely to nature. The concept of Jules Henderikus ten Velde's graduation collection symbolizes his position as a fashion designer. His desire is to change the conditions of the current fashion system into a more couture-driven and animal-friendly way. Man-made materials like lurex and plexiglass are used by slowly processing these into natural materials such as raffia, palm-leaves and naturally dyed cottons.