Heegui

Heegui is a Seoul based men's and women's ready-to-wear and accessories brand founded in 2015 by designers Heejin Jeon and Guyhyun Jee.
Named after designers' first names, it is the meaning to the rarity in Korean that also indicates brand philosophy. Heegui likes to work with simple ideas to thoughtful
ideas and give originality to ordinary garments. Space where the things exist is a key aspect of the design process. Inspiration drawn from contemporary art and culture,
we think of people in the innumerable spaces we create.

The duo met while studying at London College of Fashion and each specialized in Womenswear and Menswear.
Heejin did internships under such names as Eudon Choi, Gareth Pugh, Giles, Peter Plilotto, and worked as a womenswear designer for a year in Korea.
Guyhyun also did an internship at Richard Nicoll and graduated LCF with first class honours. He had his first show at University press shows during London Fashion Week.