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Collection – On The Brink

GUDU continues to tell a story about how the fashion of the nineties evolves. What was previously considered vulgar, defiant becomes meaningful, and then gloss.
Most of the ideas and images of the collection was taken from the streets of the city - the clothes of ordinary passers-by, urban freaks, office workers, sellers. This redesigned and matured style of the nineties formed the basis for the new spring-summer collection. Lasha Mdinaradze found the equation that humbles pride, but does not destroy individuality: balanced cut is accompanied by aggressive color, restrained colours are used in daring textures. Women's sexuality has a masculine character, but it is softened by light textures, tender colours or naive details.

Fashion Films

GUDU is a Georgian-Ukrainian label of women’s wear founded in 2015 by Lasha Mdinaradze. Lasha collaborated with such Georgian labels as Matériel by GUDU і UGLY (You Gotta Love Yourself), and won the “Be Next” contest for young fashion designers. The designer preferes complicated constructions, and combinations of female masculine characters in his collections. Playing with oversize silhouettes he creates feminine comfortable casual outfits. Every item created by the label is an art object and doesn’t need any accessories. Main customer of GUDU is a confident woman who lives in the fast pace of megalopolis life but always stays good-looking.