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Collection – On The Brink

GUDU continues to tell a story about how the fashion of the nineties evolves. What was previously considered vulgar, defiant becomes meaningful, and then gloss.
Most of the ideas and images of the collection was taken from the streets of the city - the clothes of ordinary passers-by, urban freaks, office workers, sellers. This redesigned and matured style of the nineties formed the basis for the new spring-summer collection. Lasha Mdinaradze found the equation that humbles pride, but does not destroy individuality: balanced cut is accompanied by aggressive color, restrained colours are used in daring textures. Women's sexuality has a masculine character, but it is softened by light textures, tender colours or naive details.

Fashion Films

GUDU is a Georgian-Ukrainian brand of women's clothing, founded in 2015 by designer Lasha Mdinaradze. GUDU Atelier is based in Kiev. Mdinaradze (born in Tbilisi) graduated from Tbilisi Iakob Nikoladze Art College, later from Tbilisi State Academy of Arts. Worked at Fashion House Materia (Tbilisi) as a designer. Won the Benext Fashion Design Contest and left to Florence to study design at Accademia Italiana. After graduating, worked as an art-director at Ugly fashion brand, shown at Art Georgia project (Paris) and Mercedes-Benz Fashion Week Tbilisi. In 2015 moved to Kiev, where created the brand GUDU. GUDU creates daring clothes with complicated structure. At the same time it’s feminine and practical. Aggressive and provocative at first sight, there’s always the place for the soft silhouettes and naive details.