FIRST Apparel Studio

Grey Sheep



tel aviv / israel


fashion institute of design and merchandising

Graduation year


FIRST is the brand name chosen for a young designer’s first separates collection. The chosen name was to depict modesty & simplicity, defining both the garments & the designer’s personality.

After an impromptu journey from Downtown LA to the heart of South Tel Aviv & its vibrant fashion scene, the first creations under FIRST Apparel Studio were introduced to the market in 2014. FIRST Apparel Studio finds its identity in providing minimalistic elegance through a contemporary woman & men’s clothing line; a contrast between feminine & masculine energy is that defines the brand.

In its underlying ethos of challenging the standards, FIRST Apparel studio's simple approach to clothing is that comfort is the main design element. The designer creates clean cut and geometric silhouettes, yet flowidity and movement posses the natural fabrics.

FIRST Apparel Studio prides itself on the utilisation of local production & locally sourced materials. F.IRST Apparel Studio is making designer clothes accessible as a social agenda, Through a close examination of community awareness in the fashion industry.

FIRST Apparel studio creates a timeless garment reflecting the user's personality in the urban lifestyle. The pieces are graceful and complementry to today’s individual wardrobe.

Latest Collection