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Collection – Black&white story part 2

The idea in your eyes is more important than your look. But the way you look can reveal your inner harmony. FINCH clothes represent the continuation of a person merging with his or her charisma, not just they are the cover.
Here is our 2018 spring campaign by Sasha Ptaag, the totally black & white visual artist. Featuring the designer Maksym Holub himself.

The analogue black and white photos get better as the years pass. Just like people. The monochrome advertorial by Sasha Ptaag for FINCH is obviously out of time as well.
FINCH brand is being run by a family - Kateryna Biakova and Maksym Holub. Along with the original ethnic costumes, modern arcitecture, auteur cinema and avant-garde music, we are very much inspired by Asia and the culture of wabi-sabi. Our key features are natural materials (linen, cotton, wool), puffy shapes, multilayered silhouettes, restrained palette and neat printing. Though the unique image is very important for us, your convenience is still at 1st place. At the end of March 2015 we successfully presented our first ready-to-wear collection during the Mercedes-Benz Kiev Fashion Days. FINCH faux fur hat became one of the most discussed and eye-catching accessories of the season - snapped by Adam Katz Sinding, Nabile Quenum, Ardiano Cisani for their street-style blogs, published in VOGUE, ELLE and (former) STYLE.COM. It is the main Ukrainian trend featured at VOGUE Italia. FINCH has been marked as best young brand by VOGUE Ukraine (MBKFD prize), won the contest for young designers in St. Petersburg (Russia) and as a finalist of TSUM UA contest got corner in the most promising department store of Ukraine, TSUM Kiev. The Ukraine’s first wearable technology made in collaboration with another young Ukrainian label was revealed on the catwalk with FINCH spring-summer 2016 collection in autumn 2015. TechPack - a backpack with the iPad display, mobile device charger and automatic inner illumination, became perfect accessory for progressive youngsters and tech geeks. One of the total looks from the S/S 16 collection was featured in We are among the first Ukrainian designers who provides early orders for our collections - the top looks available for pre-order right after the show, and can be manufactured using specific measurements. The range of our merchandise for each offline store around the globe varies depending on the marketing and sales analytic. Due to this specificity there’s no store with full FINCH assortment. The widest range of our clothes in Ukraine presented in the large metropolitan mall TSUM Kiev. If you’re a stockist representative or wholesale buyer you may request the information for further collaboration, lookbook and/or line sheet.