EXE

Enache Enache is the author and founder of the EXE fashion label. He opened his first store at the beginning of 2014. He studied architecture wanting to attend the university of architecture but decide not to and later on graduated Law School in Romania and an MBA in Strategic Management in London.

Enache had a revelation in 2012 when he was shopping “I wanted to buy a really cool vest that was not too complicated. The problem was that its retail price was over 350 pounds”, he then realized that he can make his own vest and other garments for a lot less. This is the precise moment when Enache chose to destroy his destiny of becoming a successful lawyer/economist/importer and decided to buy his first sewing machine and actually design and sew his first garmets.

At the age of 25 Enache decided to hire his first employees opening the EXE workshop and later on the first EXE Flagship Store. At this point EXE emerged into the fashion world.

At the core of the EXE project lays the willingness of being actively involved throughout all the stages a fashion garment is going through, starting with the fabric acquisition, continuing with the transformation of this fabric into a final garment and culminating with commercializing them in retail within modern locations, designed according to the EXE style.

Enache believes and states that “EXE is creating not mass-producing” meaning that all the EXE products are limited. He considers that all the EXE customers deserve to be amazing and different, not looking the same.

The EXE designs are linear and geometrical because of Enache’s love for architecture. A lot of the products details have been designed according the architecture of various places from Eastern and Northern Europe.

All of the EXE high quality fabrics are rigorously selected and imported from Italy and Portugal. The main coloristic is monochrome and lately also a few beige variations have been added to the pallet of colors that are uses within the EXE collections.