Ellinor Braennstroem

Black Sheep

Location

london / great Britain

University

london college of fashion

Graduation year

2017

Contact

Swedish born Ellinor Brännström, graduated from London College of Fashion in 2017 with a degree in Sportswear fashion design. The designs are genderless, influenced by elements, traditional handicrafts and the outdoor life and leisure wear from my personal experience of my upbringing in Sweden. The aspect of sustainability, from my cultural rituals around how we layer our clothes, repair and treasure them is always present in mind when making of them.

Latest Collection

Future Shock

The collection is about challenging gender stereotypes and highlighting the future environmental problems we risk facing with our production and consumption behaviours. The pieces are inspired by the 70’s punk era, Federico Fellini movies, which I all love, and elements that are linked to masculinity and femininity that I aspire to tweak and give new spirit to. The collection consists of several aspects of sustainability – of exploring and defining it. Pieces ofperformance base-layers and outdoor shells are made in new sustainable technology fabrics fromWeAreSpinDye. The fabrics are made from recycled plastics and a revolutionizing dying technique reducing the use of water. Other parts of the collection are upcycled garments from charity shops,deadstock trims and fabrics with materials of recycled properties.

Photography: Fabian Blaschke
Art Direction: Lia Von Buddenbrock
Hair & Make up: Kimie Yashiro
Models: Raheem Rogers, Michele Fornera, Lena-Marie Zöchmeister

Previous Collections

Future Shock

Muted pleasure from the North

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Latest Collection

Future Shock

Previous Collections

Future Shock

Muted pleasure from the North

Instagram