London based designer Eleanor Amoroso launched her label after attracting attention for her uniquely handcrafted graduate collection (SS11). The brand encompasses modern elegance with a tough, darker side with perhaps the most intriguing thing being the fact that each piece is made entirely by hand and not machine. Her work has previously been described as a 'commemoration of the forgotten art of craftsmanship' and has already been featured on the cover of Volt Magazine worn by model Alice Dellal, just months after graduating. Studying womenswear at the highly acclaimed University of Westminster, Eleanor experimented with a range of creative processes and went on to discover a passion for hand crafting materials, more specifically the techniques of macramé, her work becoming more akin to knitwear. Inspired by dramatic contemporary design, she has developed her own unique technique of making garments from long lengths of fringing and using macramé techniques to create innovative knits. She has modernised an ancient craft, which she will continue to develop further in her future work.