Elai

london
City:
london
Country:
United Kingdom
Graduation Year:
2012
Production Location:
united kingdom
Contact Designer

Collection – AW14 Constellation

The “Constellation” collection has taken a more casual and relaxing approach, by putting comfort first. It consists of wearable basics, which have been given a touch of glamour with little design details and adding a hint of naughtiness. It is designed for women who desire something luxurious with sex appeal, yet comfortable and cosy for Autumn...

Fashion Films

About
Specialising in luxury lingerie and nightwear, Eva Lai launched eLai after graduating from London College of Fashion with first class honour in BA Fashion Contour in 2012. Her graduate collection was featured on vogue.co.uk and tatler.com. Trained in intimate apparel designs, she looks after the entire process from design, pattern cuting, to garments construction for all eLai's collections. eLai creates fashion-led luxury lingerie and nightwear that are worn to be seen. Each collection has a strong directional narrative. It reflects a specific character and explores certain fetishes. Also carrying our signature style throughout each collection by striking a balance between playfully coy and confidently flirty, between an elegant sensuality and fearless eroticism, and between indulgence and practicality. Aiming to produce fresh innovative designs with attention to details, a bit of kink and a scintilla of naughtiness which retains sophistication. All of our products are sourced and produced in Britain. Each product is made-to-order as every single item is handmade by designer in London to ensure the highest quality finishing (Even our labels are handmade one by one in house!) “eLai’s ability to gauge what women want to wear, what they’d dare to try on and what they might not know they want until they see it gives each collection a wonderful depth but also an easy, approachable feeling. There’s an empowering and liberating tone to each look, as much as there’s also a pleasant nonchalance—this is lingerie that doesn’t take itself too seriously, but still looks and feels fantastic on the body.”