E.E.R.I.

Lilian Zhu graduated from UC Berkeley in 2013 with a Master of Architecture degree. After years of architectural practice in Los Angeles and Shanghai, she believes more and more in the power of design itself. She thinks the truth of design lies in both large scale like a building and small scale like a garment. And her strong interest in fashion design these years drove her to start this brand.

Sustainable and fun are two fundamental concepts of our brand. For us, sustainable not just mean to use sustainable material, but to design sustainable and self-renewable styles, thus reducing garbage pollution. And as for fun, just like a gate for children to explore the outside world, it is a gate for adults to explore the inner world of ourselves. Sustainable is about the environment and fun is about mankind.