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Collection – Totalitarium | AW 2015
The concept of TOTALITARIUM derives from the technocratic cult propagandised by the totalitarian regimes of the 20th century’s first half. Terrific palaces and awe-inspiring monuments of the époque are haunted with the solemn spirit of industrialisation. The Utopian ideology glorifies an image of the working class heroine, so stern and so pure....
DZHUS is a conceptual wear brand launched in 2010 by Ukrainian designer Irina Dzhus. Vanguard yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions. The brand’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – unique and virtually archetypical at the same time, categoric but variable. Reserved colouring and technical textures are typical of Irina Dzhus‘ designs. Each piece carries a distinctive ideological message. DZHUS’ collections are inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones. The brand's customer is a perfectionist who longs for an uncompromisingly complementary form for her own inner world. DZHUS is a vegetarian-friendly brand. All the products are made of violence-free materials.