Dzhus

kiev
City:
kiev
Country:
ukraine
University / School:
kiev national university of technologies and design
Graduation Year:
2010
Production Location:
ukraine
Contact Designer

Collection – ARCHAEA | SS18 | LOOKBOOK

DZHUS’ Spring/Summer 2018 line unveils the designer’s secret passion: palaeontology.
Having explored the phenomenon of generation and development of life on Earth for years, simultaneously with her patternmaking experiments, Irina Dzhus has eventually come up with unique zoomorphic silhouettes and geologic textures of the “Archaea” collection.
The conceptual cut of the multifunctional transformer garments pays honour to fossils of ammonites and trilobites, evolution of charnia and arthropleura, long-gone Carbon and Ordovician.
Along with the biological leitmotif, the collection carries an association with the scientific avant-garde of late 19th – early 20th centuries, appealing to the Victorian aesthetics as well as laboratory uniforms.
DZHUS’ Spring/Summer line features a vast variety of edgy yet exquisite textiles: crushed silk, mélange linen, sheer crepe, finest woollen gauze, cotton with a distressed effect. Traditionally, DZHUS have used alternative fabric finishes, accentuating the technological background of their design.
About
DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer Irina Dzhus. Avant-garde yet utilitarian, DZHUS’ visual identity derives from innovative structural solutions. The brand’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – alternative and virtually archetypical at the same time, categorical but variable. Irina Dzhus generates innovative cut systems, using her extraordinary ability of a thorough insight into the complex structure of the ambient and a deep understanding of its architectonic potential. Comprehending metaphysics of the form and its antipode, volumes and silhouettes, surfaces and voids, contours and textures, the designer explores the possibilities of interaction of the surrounding space’s constitutive parts, from which her experimental constructions derive. In 2015, DZHUS was short-listed for the International Woolmark Prize. DZHUS’ lines have been presented during Paris Fashion Week, International Fashion Showcase (London), Ukrainian Fashion Week, Mercedes-Benz Kiev Fashion Days, Helsinki Fashion Week and Prague Design and Fashion Week “Designblok”. DZHUS vegetarian-friendly clothing is stocked at concept stores of Europe, USA, Asia, Middle East and Australia and sold online worldwide. A DZHUS woman is an intelligent nonconformist in search of the perfect embodiment for her unique inner world.