Don't Do Pretty

We are Eloise and Rebel and we Don't Do Pretty.

We are the best of friends who have always thought and felt differently to how society wanted us to think and look. We have always challenged the shell of being a woman, and the social demands that we be pretty in order to be valued. So Don’t Do Pretty was born.

There is no better place for us to do this but within the fashion industry, notoriously focused on women being pretty. Don’t Do Pretty promotes women to be recognised for being powerful, smart and extraordinary; not be simplified by just being pretty.

Don’t Do Pretty is more than a fashion label. We are a tribe and community of amazing women who aim to catch excellence. Don't Do Pretty Women are confident and own their personal style and brand. We are heros who represent the females of this world through our values and ethics. We are willing to stand up for what we believe in to make a difference.

Don’t Do Pretty Women Eat Problems For Breakfast!