CHAIN is a sustainable brand based in Buenos Aires (Argentina).
The axis of the brand is the consolidation of a national identity. Each concept speaks about EARTH becoming HOME AND SHELTER .
The beauty refers to the natural, original , warmth, home , simple , nato , raw, marginal and brutal .
That is why local production material is used as the PURE and RAW COTTON, valuing the Natural and National Fiber .
An universal body , genderless , arises through an oversize silhouette and a neutral palette .