Embodying a sense of nonconformity, and reviving a style and class of eyewear long forgotten by the major fashion houses, Cassius Eyewear makes a unique departure from the proliferation of generic branded eyewear on the market. Founder and creative director, Jason Ng, references the look and attitude of the 1960’s and 70’s but for a new generation of modern consumer, filling a niche for the avid vintage collectors and eyewear connoisseurs who want individuality, classic styling and quality. Created as an alternative to luxury-branded eyewear, Cassius Eyewear places systems of harmony and proportion at the centre of its design philosophy. This together with the ideology that a logo should be intentionally subtle and that the shape and design of the frames themselves should define the look and feel, Cassius Eyewear explicitly evokes 20th century systems for scale of architectural proportion and the innovation commonly associated with Walter Gropius and the Bauhaus movement. Cassius Eyewear applies the sharp clean lines, beautiful solid monochrome colors and classic silhouettes to a range that is modern and editorial, yet subtle and wearable. Utilizing the most advanced production techniques, in addition to traditional methods, all Cassius Eyewear frames are hand-crafted from premium acetate and fitted with hand-polished lenses bearing a rating of UV 400–complying with Australian, European and U.S. standards. Cassius Eyewear is not only of the highest quality but extensive in attention to detail, finish and functionality. Cassius Eyewear was unveiled worldwide in the antipodean summer of 2008, received with overwhelming interest from exclusive international stockists, and preceding it’s official release in to the eyewear market, generated inquiries from key editors at Acclaim, Antenna, Condé Nast Traveller, Dazed & Confused, Elle, Hypebeast, Men's Fitness, Sneaker Freaker, Sportswear International, The Cool Hunter, Vice and Wonderland among others. More recently, Cassius Eyewear has caught the attention, and graced the faces, of the most influential artists shaping our generation, including The Black Eyed Peas, Duffy, Estelle, Kelis, The Killers, Lady GaGa, Grammy nominee Melanie Fiona, MGMT, Michelle Rodriguez, Nas, Rihanna, Tinie Tempah, and name-checked by Louis Vuitton collaborator, Kanye West himself. Created for people who have their finger on the pulse and who appreciate simplicity, individuality and essentially quality, the range has been very favorably hyped by eyewear watchers and bloggers on the world wide web; tipped as the most desired item each season among fashion editors, fashionistas and essentially, those in the know – however, to ensure exclusivity, numbers are limited to only 300 in each style.