Brave GentleMan was founded by Joshua Katcher, a fashion designer, author, activist and educator who has taught at Parsons The New School and LIM college, and has lectured internationally on sustainable and ethical fashion. He wrote first book in 2018, "Fashion Animals", dedicated to understanding how any why animals are exploited in the fashion industry.
Katcher lauched the first vegan, ethically-made menswear fashion brand, Brave GentleMan in 2010. VOGUE says that, "The full scope of Katcher’s ethical commitment is rather head-spinning, just as it is to gape about his Williamsburg shop, with its complete future-is-now men’s range". PAPER MAG said BGM has "just about everything an mindful fashionisto could want”, while Sportswear International said that BGM is, “vegan smart and cool menswear”. Brave GentleMan has graced the cover of British GQ's November 2016 Issue on Benedict Cumberbatch. Forbes has featured BGM in their gift guides, while COMPLEX called BGM one of the “coolest things” they've seen. Katcher was awarded " Menswear Brand of the Year, 2016" and "Most Influential Designer of 2015" by PETA. He was a contributor to HuffPo style, has appeared on the cover of Vegan Good Life Magazine, and has been interviewed on major networks, such as Al Jazeera America as a fashion expert.